A unique vintage heritage

Louis Vuitton bags, symbols of refinement and quality, experienced a unique period of manufacturing in collaboration with The French Company between the 1970s and 1990s. This association, sometimes unknown to the general public, gave birth to distinctive pieces coveted by collectors.

A strategic partnership for the House

In the 1970s, to meet growing demand in the American market while circumventing heavy import duties, Louis Vuitton formed a partnership with The French Company, an American manufacturer of luggage and leather goods. This alliance allowed the House to expand its presence in the United States by locally producing bags and accessories from its iconic range.

Similar pieces, but unique thanks to their details

Unlike traditional Louis Vuitton bags made in France, those made by The French Company often feature variations in materials and manufacturing methods. For example, some models feature zippers Heel instead of zips Flash usually used by Louis Vuitton. Additionally, bags from this period may feature vinyl details, while bags made in France use untreated cowhide leather. Louis Vuitton bags produced by The French Company are also distinguished by their specific stamping and markings. One of the distinguishing features is the absence of serial numbers, which contrasts with contemporary Louis Vuitton bags that all bear a serial number. Instead, these bags often bear a label stating " The French Company under license to Louis Vuitton » or gold lettering markings inside the bags.

The use of less common rivets and metal parts as well as the absence of monograms in certain places add to the uniqueness of these pieces.

These peculiarities have sparked debate among collectors and experts, with some seeing these differences as signs of inferior quality, while others see them as proof of authenticity and unique historical value.

This collaboration lasted until the early 1990s, marking a specific era in Louis Vuitton's history. While these pieces may be perceived as atypical, they represent a shrewd business strategy and a creative adaptation to an expanding market.

And today?

Today, The French Company bags have become sought-after collectibles, prized for their authenticity and unique history. They constitute a unique and fascinating part of the Louis Vuitton heritage.

An article by Garance Sarda