Of the Jackie Kennedy style, we mainly remember the First Lady suits and, later, her namesake Gucci bag, in honor of her loyalty.
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Looking back at the creation of the Jackie
Have you ever wondered about the history of the iconic Gucci Jackie bag? Let's take a look at the creation and evolution of this timeless accessory.
The origin of the Jackie bag
The Gucci Jackie bag, originally known as "Constance", was first launched in the 1950s. It quickly became a favorite of fashion icons and celebrities for its understated elegance and quality craftsmanship.

A bet on the redesign
In 2009, Gucci decided to give the classic Jackie bag a modern touch. The new design features a more elegant silhouette, more modern materials and a more contemporary look, while keeping the essence of the original model.
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A popularity that keeps growing
Over the years, the Gucci Jackie bag has remained a symbol of sophistication and style. Its timeless appeal has made it a wardrobe must-have for fashion lovers around the world.
Fun fact: Barbra Streisand, Peter Sellers, Samuel Beckett… In the 1970s, everyone was fighting over the Jackie, designed as a unisex accessory very much of its time.
The legacy
Today, the Gucci Jackie bag remains a coveted accessory, embodying the brand's heritage and its commitment to quality. Its enduring popularity is a testament to its timeless design and lasting appeal.