Style Jackie Kennedy, we especially remember the First Lady's suits and later, her eponymous bag by Gucci, in honor of her loyalty.
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Looking back at the creation of Jackie
Have you ever wondered what the story behind the iconic Gucci Jackie bag is? We're going to take a look at the creation and evolution of this timeless accessory.
The origin of the Jackie bag
The Gucci Jackie bag, originally known as the "Constance", was first launched in the 1950s and quickly became a favorite of fashion icons and celebrities for its understated elegance and quality craftsmanship.
A bet on redesign
In 2009, Gucci decided to give the classic Jackie bag a modern twist. The new design features a sleeker silhouette, more modern materials and a more contemporary look, while retaining the essence of the original model.
A popularity that continues to grow
Over the years, the Gucci Jackie bag has remained a symbol of sophistication and style. Its timeless appeal has made it a wardrobe staple for fashion lovers around the world.
Fun fact: Barbra Streisand, Peter Sellers, Samuel Beckett…During the 70s, everyone was fighting over the Jackie, designed as a unisex accessory that is very much in tune with its time.
The legacy
Today, the Gucci Jackie bag remains a coveted accessory, embodying the brand's heritage and commitment to quality. Its enduring popularity is a testament to its timeless design and enduring appeal.